Customized Online Marketing for Start-Ups

Traditional marketing, i.e. Radio, TV, Print et al, poses significant barriers for a start-up business. Obviously, it’s very expensive. It’s also inefficient, by almost any definition. They lack targeting, and rely on being exposed to a wide audience with the faint hope that a tiny fraction of one percent of the audience will view the ad at precisely the time and place that they are alert, and that they are interested specifically in what you have to offer.